Xiaomi Mi 3: First Impressions

• Xiaomi, the company often called "China's Apple" thanks largely to the cult-like following it has garnered over the years in its home country, is finally saying Namaste to India. Having rebranded itself as 'Mi' for the international markets, the company unveiled its flagship smartphone, the Xiaomi Mi 3featuring top-end specifications like a full-HD display and Qualcomm Snapdragon 800 processor at an entry-level price of Rs. 13,999.
• The Mi 3 is now up for pre-booking via exclusive retail parter Flipkart, and will start shipping from July 22, a departure from Xiaomi's move in other markets where it has chosen to sell products directly via its e-commerce store. However, the company said the Flipkart arrangement is exclusive 'as of now', so the company might still go the direct route as it establishes itself in India.